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View-Master was first introduced in 1939 at the New York World's Fair. Designed as a modern version of the 19th Century wooden Stereoscope Viewer, the Sawyer's View-Master was promoted as a new way to collect scenic postcards of your travels. The iconic round View-Master Reels can still be found at the most popular American tourist attractions. We offer the 1970's classic Model-L View-Master and 3D reels from the 1950's to the present.